Xavier Peich


EntrepreneurTechnologistConsultantMemelord
Xavier Peich portrait

Hi, I'm Xavier I'm a former startup founder now helping entrepreneurs, creators and organisations build their initial product, find product-market fit, get known and scale.

I'm based in Montreal, but working globally.

Peich Technologies.

An indie web studio building friendly, lean websites for founders, creators and small teams.

We ship the marketing site first, then layer in the parts that earn their keep — booking flows, lead capture, member areas, CRM hooks. No retainers, no rebuilds.

Every project is built on Next.js with a small set of patterns we keep sharp across clients, so the code stays cheap to evolve.

peich.xyz

smarthalo.

At SmartHalo, we built products meant to help the world choose cycling for transport. We targeted urban cyclists attracted by good design and ease of use. While I would have liked a better outcome for the company, I'm still proud of what we accomplished.

SmartHalo retail packaging on a desk
SmartHalo companion app
Rider's hand on the SmartHalo device
SmartHalo on a city bike at dusk
Cyclist navigating with SmartHalo
SmartHalo light at night
SmartHalo lifestyle shot

Things were done + stuff was learned.

01

Building

With my co-founders, we started SmartHalo with nothing more than $25 each. Sold around 40,000 units worldwide in 90 countries. Raised over $7M in financing. Built hardware and software products from scratch.

02

People

Over the last 7 years, around 50 people have reported to me. One of my jobs as CEO was to recruit and onboard talent, and keep them happy and productive. The turnover was slow, and overall, people enjoyed working on my team.

03

Product

We built our products from scratch and owned most levels of the stack, including hardware (electronic and industrial design), mobile (iOS and Android), embedded systems (firmware), and backend (routing algorithms and user management).

04

Manufacturing

Hardware is hard, and I learned it the hard way. SmartHalo 2 was designed with over 150 different components, from distinct suppliers and with different lead times.

05

Financing

We raised over $7M in equity, convertible, debt, and all sorts of grants. We sometimes had to navigate pretty complicated structures in order to close rounds with all partners. The final review of all legal documents was my responsibility.

06

Sales and partnerships

We struck a distribution deal with Apple, a first for a Canadian hardware company. Our SmartHalo devices were sold in all Apple Stores in the US, Canada and Europe. We also worked with dozens of distributors around the world.

07

Marketing and PR

Our products generated thousands of backlinks, including publications in Wired, The Guardian, Vice, Forbes, The Wall Street Journal, CBC/Radio-Canada, El Pais, and many, many others.

hard skills.

A working catalogue of the tools, languages and tinkering I keep sharp between projects.

Coding

  • python
  • javascript
  • html/css
  • web scraping
  • scripting
  • postgresql
  • apis

Designing

  • web design
  • pitch decks
  • photoshop
  • premiere
  • unity
  • memes

Writing and speaking

  • copywriting
  • translating
  • english
  • french
  • spanish
  • italian
  • catalan

Making

  • arduino
  • raspberry pi
  • soldering
  • 3d design and printing

Other interests

  • soccer
  • drones
  • crypto and web3
  • mobility
  • robots
  • finance and economics
  • life extension
  • space exploration
  • digital nomadism
  • ar/vr
  • video games

bonjour/hi:

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